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Survey of Journalists Suggests Accuracy is More Important Than Being First

Contributor / 24, Apr / 0
Trust in the media—or at least journalists’ perception of that trust—has improved somewhat since last

Ad-supported Internet contributes $530 billion to the U.S. economy

Contributor / 3, Oct / 1,293
Ad-supported Internet contributes $530 billion to the U.S. economy The entire ad-supported ecosystem of the

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SURVEY OF 101 CCOs OFFERS INSIGHT INTO MEASUREMENT PRIORITIES AND CHALLENGES

Contributor / 6, Mar / 0
Findings from a survey of chief communications officers (CCOs) highlight the convergence of PR and

The Content Promotion Quadrant: A Framework For Measuring Native Advertising Campaigns

Contributor / 29, May / 12
Content marketers can measure the efficacy of their native advertising with two metrics: bounce rate,

Defense of Qualified Privilege

Contributor / 17, Jan / 74
I recently discussed a situation with an attorney of one company making and publishing statements

Sample Native Advertising from IBM and Others

Contributor / 30, Dec / 1,441
Despite all the hype, native advertising remains a fuzzy concept for most marketers. According to

PR Writing Guidelines

Contributor / 30, Dec / 2,278
While we don’t endorse or promote any PR service individually, we do like to share

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In this post, we’re giving you 7 tips on how
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Discussion of the difference between PR and Advertising from an
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Contributor / 24, Apr / 0
Trust in the media—or at least journalists’ perception
Contributor / 6, Mar / 0
In this post, we’re giving you 7 tips