4 Steps to a Successful B2B Content Strategy

One key to creating effective content for your business is to gain an understanding of your customers and prospects, Guillaume Bouchard writes. “Conducting user research is no small task, but sketching a thorough portrait of potential partners is imperative to the success of your content strategy,” Bouchard writes. It’s also critical to set clear goals for what you hope to accomplish with your content. SearchEngineWatch.com

NewsBox is a dynamic, cloud-based media intelligence platform which is a disruptive combination of the power of social media, functionality of content management and distribution, and a unique content ecosystem.