Sample Native Advertising from IBM and Others

By on December 30, 2014 Uncategorized

guinness-guide-to-cheeseDespite all the hype, native advertising remains a fuzzy concept for most marketers.

According to our 2014 status report:

  • 49 percent of respondents don’t know what native advertising is
  • 24 percent are hardly familiar with it
  • Another 24 percent are somewhat familiar
  • Only 3 percent are very knowledgeable

So, given the lack of awareness (and people mistaking it for other things, like sponsorship), we thought it would be a good idea to walk you through about a dozen examples of native advertising — and why they work.

Let’s get going. Read the full article here: http://www.copyblogger.com/examples-of-native-ads/

(source: http://www.copyblogger.com/examples-of-native-ads/)

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